If you want your lash salon to remain a hot spot generation after generation, it’s time to start paying attention to Gen Z. Gen Z, people born between 1997 and 2012, is currently the youngest consumers in the beauty industry. But don’t be fooled by their age. They’re a powerful and influential group with billions in buying power. And, well, it would be nice if they spent some of that money on your lash salon.
So how can you attract Gen Z to your lash salon? Here are some tips for getting these young beauty enthusiasts flocking to your business.
Embrace Social Media
Not a big fan of social media? Well, Gen Z is. Gen Z is the first generation to grow up completely surrounded by technology and social media. They’re constantly connected and rely heavily on social media for recommendations, reviews, and inspiration. So if you want to catch their attention, you’ll need to build a strong online presence for your lash salon.
You don’t have to become a mega-influencer and spend your day posting TikTok after TikTok, but you should at least have a presence on popular platforms like Instagram and Twitter. Use these platforms to showcase your work, respond to customer inquiries, and get creative with your marketing. Gen Z loves authenticity and originality, so don’t be afraid to show off your unique personality and style.
Offer a Unique Experience
Gen Z is all about experiences. They love trying new things, especially things that are Instagram-worthy. So think about how you can make getting lash extensions or a lash lift a fun and memorable experience for them. You could add complimentary snacks or beverages, play their favorite music in the salon, or offer special promotions for groups of friends who come in together. Get creative and think outside the box to give them a one-of-a-kind experience.
Be Inclusive
Gen Z is socially conscious and inclusive. They want to support businesses that align with their values and beliefs. Make sure your lash salon is a welcoming and inclusive space for all. This means having diverse representation in your marketing materials and on your social media pages, as well as creating an environment where everyone feels comfortable and accepted.
Collaborate With Influencers
As mentioned, Gen Z heavily relies on social media for recommendations and inspiration. Collaborating with influencers who resonate with this generation can be a great way to get your lash salon in front of potential customers. Look for micro-influencers (influencers with smaller but highly engaged followings) who have a similar aesthetic or target audience as your salon and ask them if they’d be interested in a collaboration.
Keep Up With Trends
Gen Z is constantly on the lookout for what’s new and trendy. This applies to their beauty routines as well. You can use social media and online resources to keep up with what’s popular among Gen Z in terms of beauty trends. Incorporating these trends into your services can attract this generation to your lash salon.
If you’re not a member of Gen Z yourself, it can be challenging to understand their mindset and what appeals to them. This can make it difficult to market your lash salon effectively to this demographic. While each member of Gen Z is an individual with their own unique preferences, these tips can help you attract more of this generation to your lash business.
