Email is an important part of any business. You use it to communicate with customers, prospects, and partners. But if your emails end up in the spam folder, you won’t be able to make the most out of your email marketing efforts.
The last thing you want is valuable emails to get caught in spam filters. But don’t worry—there are a few steps you can take to ensure that your emails reach their intended recipients. These are five ways to prevent your company’s emails from going to spam.
Use a Reputable Email Service Provider (ESP)
Your ESP is responsible for delivering your emails to your recipients’ inboxes. Make sure you choose an ESP with a good reputation and high-quality service at a reasonable price point. Also, look for an ESP that offers features like deliverability reports and feedback loops so that you can monitor how well they’re performing and take corrective action if necessary.
Monitor Your Email List Quality
The quality of your email list is one of the most important factors in determining whether or not your emails will reach their intended recipient’s inboxes or end up blocked by spam filters.
As such, it’s crucial to regularly monitor your email list quality by removing bad addresses, unsubscribing inactive subscribers, and scrubbing your list against blacklists and other sources of bad address data. These are all part of the email marketing KPIs you should monitor for a high-quality email list.
Avoid Spam Trigger Words
Spam trigger words are words or phrases that spammers commonly use in their messages. Their presence may cause some email filters to block emails automatically. Examples include words such as “free,” “discount,” and “guarantee,” as well as phrases like “click here” or “visit our website.” Try to avoid using these words in the subject line or body text of your emails whenever possible to reduce the chances that they’ll end up blocked by filters or marked as spam by recipients’ mail clients.
Follow Good Email Etiquette
In addition to avoiding spam trigger words, you should follow good email etiquette when sending out messages from your company’s domain name. This etiquette includes avoiding excessive punctuation marks (such as using multiple consecutive exclamation points) and using proper grammar and spelling. You should also provide a clear unsubscribe link in every message you send out and respect subscribers’ privacy settings.
Monitor Your Sender Reputation
Finally, it’s essential to keep track of how well you’re doing when it comes to delivering emails from your domain name. In particular, you should regularly check on sender reputation metrics, such as DomainKeys Identified Mail (DKIM) status, sender score (SS), and IP address reputation scores. These will help you identify any potential issues before they become serious problems for your business’s email marketing efforts.
By following these five tips, you can ensure that spam filters don’t block your company’s emails and that recipients’ mail clients don’t mark them as spam. This will result in higher delivery rates and better results for all your email marketing efforts! Keep these tips in mind when creating new campaigns moving forward so that you can maximize the effectiveness of each one while ensuring maximum deliverability!
